In this issue

In this issue of Inside Drinks we examine the dairy industry's struggles and how it can adapt for the future, explore tea's ascension within the wellness trend, and find out how smart technologies are changing the drinks industry.

We also look at whether aluminium cans are the next step in sustainability, and talk to High Style Brewing about the future of the THC brewing market. 

Finally, we talk to Pernod Ricard's CEO about the groups' future, find out why consumers are demanding more experiential marketing activations, and talk to the CEO of Vivid Drinks about the beverage industry's future with wellness.

Callum Tyndall, editor