In this issue

In this issue of Inside Drinks we look at the trends shaping the industry for the year ahead, examine how bottled water is topping the non-alcoholic market, and profile Russia's evolving beverage sector.

We also look at how brands can best respond to evolutions in consumer behaviour stemming from socio-economic and socio-demographic change, and explore what Coca-Cola's move to branch out into energy drinks could mean for the market. 

Finally, we look at the possibility of an under-18s energy drink ban in the UK, investigate how millennials are driving the growth of alcohol-free beer,  and ask if meal replacement drinks are coming back into focus.

Callum Tyndall, editor