IN THIS ISSUE

Market Focus Special edition | April 2018

Modern consumers are becoming increasingly aware of the impact that their beverage choices can have on prominent social and environmental issues, and as such, brands have an opportunity to differentiate themselves by appealing to the ethical values of shoppers. 


In this issue of Inside Drinks Market Focus, we take a look at a new limited-edition craft beer, which is rich in botanical ingredients thought to alleviate menopausal symptoms caused by hormonal changes, and investigate the impact that tax and price increases have on the consumption of unhealthy drinks.


In other news from GlobalData, we find out if a new burst of innovation in healthy carbonated drinks could drive the next leg of declines for traditional carbonated soft drinks, and examine ways that bottled water brands can utilise innovation opportunities to target a new wave of consumers looking for healthier beverages that do not compromise on functionality or flavour. 


Plus, we explore the appeal of a new generation of high-ABV products, which offer consumers twice the alcohol content of ‘regular’ beer or flavoured alcoholic beverages, and discover how spotlighting ethical credentials can help brands to establish a premium product position. 


Read on for all this and join the conversation on Twitter.


Eloise McLennan, editor

Modern consumers are becoming increasingly aware of the impact that their beverage choices can have on prominent social and environmental issues, and as such, brands have an opportunity to differentiate themselves by appealing to the ethical values of shoppers. 

Modern consumers are becoming increasingly aware of the impact that their beverage choices can have on prominent social and environmental issues, and as such, brands have an opportunity to differentiate themselves by appealing to the ethical values of shoppers. 


In this issue of Inside Drinks Market Focus, we take a look at a new limited-edition craft beer, which is rich in botanical ingredients thought to alleviate menopausal symptoms caused by hormonal changes and investigate the impact that tax and price increases have on the consumption of unhealthy drinks.


In other news from GlobalData, we find out if a new burst of innovation in healthy carbonated drinks could drive the next leg of declines for traditional carbonated soft drinks and examine ways that bottled water brands can utilise innovation opportunities to target a new wave of consumers looking for healthier beverages that do not compromise on functionality of flavour. 


Plus, we explore the appeal of new generation of high-ABV products, which offer consumers twice the alcohol content of ‘regular’ beer or flavoured alcoholic beverages and discover how spotlighting ethical credentials can help brands to establish a premium product position.

 
Read on for all this and join the conversation on Twitter.


Eloise McLennan
Editor

In this issue of Inside Drinks Market Focus, we take a look at a new limited-edition craft beer, which is rich in botanical ingredients thought to alleviate menopausal symptoms caused by hormonal changes and investigate the impact that tax and price increases have on the consumption of unhealthy drinks.


In other news from GlobalData, we find out if a new burst of innovation in healthy carbonated drinks could drive the next leg of declines for traditional carbonated soft drinks and examine ways that bottled water brands can utilise innovation opportunities to target a new wave of consumers looking for healthier beverages that do not compromise on functionality of flavour. 


Plus, we explore the appeal of new generation of high-ABV products, which offer consumers twice the alcohol content of ‘regular’ beer or flavoured alcoholic beverages and discover how spotlighting ethical credentials can help brands to establish a premium product position. 


Read on for all this and join the conversation on Twitter.


Eloise McLennan
Editor