Work out fuel: How do consumers view drink products that target fitness and exercise?

A large part of healthy living is fitness and exercise. However, people have different motivations to exercise, different frequencies in which they exercise, and have a varied attitude towards products that are aimed at consumers interested in fitness and health. Looking at the latest consumer survey data from GlobalData, we investigate consumers' interest in products tailored towards fitness and exercise habits.

I am interested in, and actively buying, such products

I am interested, but not actively buying such products

I am not interested, and not actively buying such products