IN DEPTH

News analysis: Pernod Ricard’s big bet on digital

Riding consumers’ growing familiarity with QR codes

Interview

Keeping within the Codes

In an interview with James Beeson, the CEO of UK self-regulatory body The Portman Group gives his take on marketing best practice.

Metaverse

Can drinks brands monetise the metaverse?

TRENDS

What are the biggest trends in beverages?

News analysis: Pernod Ricard’s big bet on digital

Riding consumers’ growing familiarity with QR codes

05/21/2024 09:00:44
  • Home | Marketing best practice in beverages
  • In this issue
  • Contents
  • Paragon Trading Asia Company Insight
  • Paragon Trading Asia
  • Briefing
  • Industry news
  • Industry briefing
  • Ukraine Crisis executive briefing by GlobalData
  • Systempack Company Insight
  • Systempack
  • Comment
  • Why the Jack Daniel’s-Coca-Cola tie-up could be a game-changer
  • How can beer strike back against RTDs?
  • Covid-19 is re-shaping the wine fair circuit
  • Lanxess
  • In Depth
  • Keeping within the Codes
  • Can drinks brands monetise the metaverse?
  • What are the biggest trends in beverages?
  • Riding consumers’ growing familiarity with QR codes
  • Analysing Pernod Ricard’s digital push
  • In Data
  • Whisk(e)y price rises yet to keep pace with inflation
  • The drinks companies leading the way on cybersecurity
  • Royal Unibrew tops hiring league table – data
  • Events
  • Next issue
08/09/2022 00:00:00