Introducing IFF NEO™:
A new canvas for citrus taste.
Citrus has shaped the beverage industry for generations. But what if we could create the same refreshing taste consumers love without the need for citrus oil?
THE CHALLENGE
Demand for citrus is at an all-time high, but meeting that demand has become increasingly difficult. Why?
1
Scarce Resources
2
Global Citrus Supply Chain Challenges
3
Market Volatility
And traditional methods of citrus flavor creation rely on citrus raw materials, which come with challenges beyond supply. Citrus oils are difficult to work with when designing flavors, especially with regard to stability & solubility.
OUR SOLUTION
The flavorists at IFF combined art and science to create something truly revolutionary, disrupting traditional citrus flavor creation. Powered by RE-MASTER CITRUS™, IFF NEO™ is a collection of citrus flavors built entirely from natural, non-citrus-oil-derived taste compounds. It’s groundbreaking, sustainable, and best of all—consumer approved.
An industry-first, IFF NEO™ is:
All natural, soluble, and stable
Cost-effective
Highly concentrated
Unlimited availability
High-impact, locally preferred citrus taste
Consistently delicious!
We're alleviating global citrus sourcing challenges, offering our customers great-tasting, natural flavors that are more readily available. Our game-changing supply stability also removes the price volatility commonly seen with citrus-derived products.
Karel Coosemans, Global Leader for
IFF's RE-MASTER CITRUS™ Innovation Program