Innovation in Non-Alcoholic Beverages Conference 2024

Main image credit: Hadean

The Innovation in Non-Alcoholic Beverages Conference 2024 will take a focused look at the key categories in non-alcoholic beverages, including: Soft Drinks, Energy Drinks, Fruit Juice, Functional Drinks and Nootropics.

Keeping relevant in a fast-paced and exciting industry, this year’s agenda has been specifically designed to address key trends across the core product categories. Explore innovation across flavourings and colourings, approaches to new product development (NPD), consumer health benefits, ingredients, functional drinks, nootropics, packaging and sustainability.

Over 24 prominent and notable speakers, including Diageo, Boost Drinks, Heineken, and Trip, will take to the stage to showcase and share their innovations, expertise and experience. Attendees will have the unique opportunity to learn first-hand from key brands, ask their own questions and take away exclusive and up-to-the-minute insight, data and research. Sessions to expect at the event include:

• Case Study: Transforming category visibility at the point of purchase 
  Kate Blake, Senior Category Strategy Manager, Premium Spirits & Alcohol Free, Diageo 
  
  
• Case studies: What’s hot in functional drinks? 
  Mark Wilford, Category Controller, Boost Drinks 
  Rachael Matthews, Head of Product, TRIP
   
• Delving into the growing no and low sector, but how do you avoid the pitfalls? 
  Kelly Moss, Head of Compliance, The Wine and Spirit Trade Association (WSTA)
   
• Panel discussion: Innovation in non-alc. spirits and beers 
  Morten Lee Sørensen, Founder, ISH Spirits 
  Emma Wykes, Founding Partner, Pollen Projects 
  Craig Hutchison, Founder & CEO, Mindful Brands

Industry leaders, experts and professionals from within the Non-Alcoholic Beverages space will attend to learn, network and collaborate, to start powerful conversations and stay ahead of an ever-changing and exciting industry. Britvic, Innocent Drinks, Cawston Press, Pernod Ricard, Pepsi Lipton, Suntory, Red Bull, Monster Energy, and Dash Water are just some of the prominent brands who are set to join us at the event this September. 

To take part in the Innovation in Non-Alcoholic Beverages Conference, please register for your pass here or visit the website for more details.