Spirits Strategies and Innovation Conference 2024

Main image credit: Hadean

This October, the Spirits Strategies and Innovation Conference will provide attendees with the tools and connections for optimising strategies and innovation in the Spirits industry. Attendees will be able to learn of the latest reports and data on the Spirits industry, on and off trade insights, game-changing case studies from leading brands, and are also invited to take part in the conference’s 10th anniversary celebrations. The 2024 agenda ensures there are practical strategies and solutions to take away through a range of engaging session formats: case studies, presentations, panel discussions and Q&As.

Suntory Global Spirits, Diageo, Constellation Brands, Moët Hennessy, Brown-Forman and other leading Spirits brands will take the stage this year to discuss the key talking points on the agenda; consumer spending patterns and drinking behaviours, packaging and sustainability, strategizing for long-term trends, and innovations in technology. The 2024 programme ensures attendees are able to listen to discussions between brand representatives on the most pressing topics and get involved through session Q&As. Additional sessions, such as the fully interactive Bar Talk Q&A ensures an engaging agenda where attendees are able to interact and network at every point.

Programme highlights include: 

• Bar Talk Q&A: Building a brand through the on-trade Matt Warren, Director of Sales and Operations, Jim and Tonic
  Nidal Ramini, Advocacy Director, Europe & Emerging International Divisions, Brown-Forman
   
• Enhancing drinking experiences for a lower volume, higher quality approach 
  Claire Warner, Head of Luxury Brand Advocacy, Diageo 
  Kate Blake, Senior Category Strategy Manager, Diageo
  
  
• Sharing a breakthrough lightweight glass innovation 
  Jeremy Lindley, Global Design Director, Diageo
  
  
• Giving digital technology a seat at the table 
  Rebecca Kwee, Co-Founder, Mercury Spirits Ltd
   

To take part in the Spirits Strategies and Innovation Conference, please register for your pass here or visit the website for more details.