Editor's letter
Issue 49 • May 2024
Welcome to the new edition of Just Drinks’ quarterly digital magazine.
After a heady 20 years, North America’s craft beer market has lost its fizz.
The number of breweries suggests a picture of health – there was a 1% rise in the US in 2023 to over 9,600 – but openings have slowed significantly and production fell last year.
In our cover story, we examine why – and it seems a lack of innovation and consumer demand for humdrum hazeys are central to the malaise.
Elsewhere, we look at a product segment at the very start of its journey – non-alcoholic alternatives to RTDs. Zero-alcohol cocktails and alcohol-free seltzers are emerging but progress is slow.
Our In Depth pages also cast a spotlight on Argentina’s winemakers, who have been wrestling with a volatile economy and feature coffee supplier Farmer Brothers, which talks changing consumer habits.
Thanks for reading.
Dean Best, managing editor