Contents
Issue 39 • November 2021
In association with
Comment
How the wine industry can use tasting notes as a marketing tool
Are beer brands stretching line extensions to breaking point?
How spirits brand owners can ensure the home-cocktail trend sticks
Social currency – Why aged spirits must lean in to influencers
Buzzwords - Cannabis paves the way for new wave of psychedelic soft drinks
In Depth
What will Molson Coors Beverage Co’s priorities be for the years ahead?
The ESG leaders & laggards in beverages
“There’s no such thing as a tired brand, just a tired brand manager” - Phillips Distilling Co CEO
Talking shop - Is voice shopping the next frontier of e-commerce?
“You’re less worried about who you’re fighting and thinking instead ‘how am I relevant?’” - Heineken’s global director for international premium beer
Comment
Buzzwords - Cannabis paves the way for new wave of psychedelic soft drink