DISCOVER O-I : EXPRESSIONS
A new service that combines the integral benefits of glass with an agile, marketing-focused capability. Enhance how your consumers experience your brand by sculpting your glass packaging into brand-building multidimensional artworks.
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TURN YOUR GLASS PACKAGING INTO A CANVAS…
O-I : EXPRESSIONS offers fast customization on smaller volumes, enabling limited editions, personalization, special artworks and promotional branding activities.
No limits to creativity
Use vibrant saturated colors in every pantone hue or play with transparency – in any case, match brand identity colors.
Small volume print runs
For highly-personalized, ‘made-for-me’ editions. Print runs can be adapted quickly for seasonal promotions and special events.
Multiple versions in one print run
Mass-personalization will be possible as variable data can be used in the same print run.
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AND SUSTAINABLY
O-I : EXPRESSIONS uses organic inks, does not impact the 100% recyclability of glass.
GO FURTHER AND PLAY WITH THE SENSES
Discover O-I : EXPRESSIONS RELIEF
A premium offering combining all the benefits of O-I : EXPRESSIONS with customized tactile effects, such as embossing and color embossing, with speed and ease.
This additional service can turn glass bottles from 2D canvas into sculptures, enabling experiential marketing which takes the consumer from looking at branding to interacting with it through the sense of touch.
O-I : EXPRESSIONS RELIEF takes brands a step beyond what was previously thought possible
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CONTACT US
Melianthe Leeman
Global Innovation
Platform Leader, O-I
Melianthe.Leeman@eu.o-i.com