COMPANY INSIGHT
Sponsored by BrauBeviale
BrauBeviale 2019 puts the spotlight on the future viability of the beverage sector
From 12 to 14 November 2019, Nuremberg will once again be the hub for the international beverage industry, when the who’s who of the sector gathers for this year’s most important capital goods fair for beverage production and marketing. Around 1,100 exhibitors have products and solutions for the entire process chain on display.
“BrauBeviale 2018 was bigger and more international than ever,” says Andrea Kalrait, Exhibition Director BrauBeviale at NürnbergMesse, looking back once again at the opening event of the current three-year cycle.
“The beverage sector just seems to have been waiting to get back to Nuremberg. And this year too, we are looking forward to welcoming old friends and newbies, global players, SMEs and start-ups.” In November, the exhibitors will once again be showcasing the entire process chain for beverage production. The new route around the displays that was introduced for visitors in 2018 has proven effective and offers visitors ease of navigation in an atmosphere that is as constructive and welcoming as usual. The various halls around the perimeter of the central lawn are grouped into thematic focus areas: raw materials and sensory attributes in Hall 1, technologies in Halls 6, 7A, 7, 8, 9, water treatment, analysis and components in Hall 6, packaging in Halls 4A and 4, and accessories and marketing in Halls 5 and 6.
Key platform for the issues currently affecting the industry
This year too, the main theme of BrauBeviale is the future viability of the beverage sector. The issues and challenges currently confronting beverage producers are generally the same across borders. Efficient and flexible technologies, diverse and high-quality raw materials and ingredients and sustainability in production are just as important as digitalisation and automation, future strategies for your own company, packaging, marketing messages and communicating with consumers and end clients. BrauBeviale not only covers these topics through the product range on display but also in the supporting programme. It appeals to all beverage producers, whether they are brewers, mineral water operations, winemakers or manufacturers of spirits or alcohol-free drinks.
Two symposia held on the day before the trade fair have proven very popular: The 7th European MicroBrew Symposium organised by the Berlin-based VLB (teaching and training institute for brewing, and the Export Forum German Beverages. And of course, the European Beer Star, which has been at home at BrauBeviale since its “birth year” 2004, will also be presented again at the event. Now one of the most important beer competitions worldwide, it was initiated by the German Private Breweries Association, the honorary sponsor of the trade fair and German and European umbrella organisation. On the first day of the fair, BrauBeviale visitors will vote for their favourite beer from among the gold medal winners – the Consumers’ Favourite 2019 in gold, silver and bronze. Tastings of beer and other beverage specialities, led by independent experts, will also take place in the Craft Drinks Area. At eight themed bars, visitors can experience an unprecedented range of flavours: five beer bars with special country slots, a spirits bar, a bar for water and innovative alcohol-free drinks, and a bar where the quality of the glass plays a key role in the sensory attributes of the drink. The popular BrauBevialeForum, as well as hosting the official opening and various award ceremonies, is also the venue for interesting lectures, presentations and panel discussions offering information, inspiration and the opportunity for interaction. The main thematic areas are also reflected by the BrauBeviale Think Tank, which explores raw materials, technologies, packaging, marketing and entrepreneurship. The attractive supporting programme is complemented by other themed pavilions and special shows: brau@home with Speakers’ Corner, Artisan and Craft Beer Equipment, Innovative Drinks Packaging, Innovation made in Germany – the subsidised pavilion for new companies from Germany – and to allow us to blow our own trumpet – a Beviale Family information booth. Details will be available shortly at:www.braubeviale.de/programme
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Highly satisfied trade visitors from all around the world
More than 40,000 industry professionals visited BrauBeviale 2018, over 18,000 of them from outside Germany. They represented 132 countries, primarily Italy, Czech Republic, Switzerland, Austria, Russia and the UK, but also Greenland, Fiji and Costa Rica. They came from the technical and commercial management segments of the international beverage industry, i.e. from breweries and malt houses, companies producing and bottling alcohol-free drinks, wine and sparkling wine cellars, distilleries, dairies, specialist beverage retailers and wholesalers, the hotel and restaurant sector and service providers for the beverage sector.
But it’s not just the quantity but the quality of trade visitors that speaks for itself and underscores the relevance of the exhibition: around 90 percent of trade visitors are involved in the investment decisions taken at their companies. “The really important decision-makers were in attendance,” said the Exhibitor Advisory Board following the successful conclusion of BrauBeviale 2018. “As 99 percent of trade visitors polled were satisfied by what was offered by the fair, and no less than 95 percent stated that they would like to come back again in 2019, we are already looking forward to welcoming them, and new participants as well, to our annual gathering,” says Andrea Kalrait with a view to the next round in the autumn.
Contact Information
BrauBeviale
12 - 14 November 2019
Exhibition Centre
90471 Nürnberg, Germany
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