COMPANY INSIGHT
Sponsored by ARARAT
ARARAT Armenian Brandy presents: Contemporary Shape of the Legendary Taste
Following the rich heritage, ARARAT opens yet another volume in the century old history and presents new bottles and packaging of the Legendary Brandy.
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ew Range of ARARAT is a global and the brightest visual activation of the brand over the last 10 years. New chapter, which takes the brand to the new dimension in its international positioning, aimed at achieving the status of Global Brandy in the “Premium +” category and involving new consumers.
Behind this evolutionary for the brand event there is a fundamental research of new trends on the international market, consumer insights, and, most importantly, moments of consumption. The impressive result of several years’ work became possible thanks to the international team of specialists, whose task was to strengthen the place of ARARAT on the traditional markets as well as to conquer stable positions in relatively new markets such as USA and China.
Cherishing its authenticity of the century refined blends as well as masterly transforming unique traditions into universal values in its innovative products, ARARAT legendary brandy appeals to the quintessential elements of the brand – underlines the biblical mountain and ARARAT logotype, which is an artistic combination of Phoenix and Latin “A”.
Putting the authenticity in the brand-new light, new packaging makes the brand far more interesting and attractive for both classic appreciators of ARARAT and new consumers who are ready to reveal the modern facets of genuine mastery, generous nature and cherished traditions.
By this initiative ARARAT foresees the international trends of the category and, by keeping the brand’s DNA, goes for the audacious solutions, which contribute to the better navigation of the consumers. Particularly, new range depicts more clearly the age of the ARARAT brandies. Moreover, following its S&R principles of Pernod Ricard, ARARAT new range applies several eco-friendly solutions – from reduction of glass volumes to the quality of labels’ print.
Authenticity and Innovation of ARARAT range
Since 1887 the production of ARARAT begins with the carefully selected grape taken from the sun hosted Ararat valley and goes through the masters’ craftsmanship and passion, which crowns every single stage of ARARAT’s creation. This magic world of ARARAT finds its reflection in the bright set of visual and tactile experience.
Thus, the bottom parts of ARARAT 3* and ARARAT 5* bottles are inlayed with Ararat mountain. This admirable symbol of revival and new life also holds the focal point on almost all the labels. The values and the history of ARARAT are also communicated in the ornamental decorations of the bottles. For example, the bottom part of ARARAT premium brandies is decorated with engraved glass arches, which symbolize the rarest spirits kept in the treasury of Yerevan Brandy Company. The mastery of combination of those spirits creates the art of ARARAT harmony. Meanwhile, the bottles of ARARAT super-premium are made in a form of carafes, framed with salient decorations which are crowned in hexagon in the bottom.
The uniqueness of the range is also provided by non-traditional color contrast – combination of classic color palette with the white section of the labels.
All the samples of the New range are also decorated with the distinctive hallmark of this legendary Armenian brandy – the brand symbol of ARARAT – Phoenix, a bird which is a sign of eternal rebirth both in worlds and Armenian cultural heritage. A sign of rebirth despite the hardest historical circumstances.
The changes made in the packaging will also please the connoisseurs of ARARAT’s premium segment, because here there will be a new blend – Ani 7 years aged. It is worth mentioning that ARARAT Otborny will soon find its deserved place in the Vintage range of ARARAT.
The packaging of the ARARAT ultra-premium range remains unchanged.
Contact Information
Communications Department of Yerevan Brandy Company:
+374 10 510150
Zaruhi Saribekyan, Communications Manager of Yerevan Brandy Company:
+374 95 95 44 09
