Contents Issue 36 • February 2021 In association with Why aged spirits should be wary of opaque low and no alcohol trend The seemingly unstoppable rise of low and no alcohol has resulted in an abundance of new brands and line extensions IN DEPTH How hops could become part of beer's marketing lexicon Comment “The whole category’s on fire”: Brown-Forman on RTDs Briefing Industry news Covid-19 briefing The drinks industry briefing Comment Pandemic advances sustainability focus for US consumers Bang Energy's explosive fall-out with PepsiCo throws the spotlight on coffee versus energy Signs of trouble as Heineken faces China distribution gap “It’s ok to fail”: Atom Labs on NPD In Depth How US spirits wholesalers view the next six months Are beverage firms paying enough attention to deforestation? Biden victory gives new impetus to engagement on climate change Technology in the vineyard In Data Inside the deal Deals analysis Market data Macro-economic indicators Commodities 02/10/2021 11:32:06
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“The whole category’s on fire”: Brown-Forman on RTDs