Contents Issue 40 • February 2022 In association with The beverage consumer trends to watch in 2022 IN DATA Hard seltzer’s slowdown of 2021 - What does it mean for 2022? Comment The e-gaming marketing opportunity for soft drinks Briefing Industry news The beverage briefing Covid-19 briefing Comment The false equivalence of beer versus hard seltzer The booming e-sports and e-gaming marketing opportunity for soft drinks Narrow and deep or broad and shallow? The spirits industry’s dilemma Is Chinese whisky set to become the next major regional style? How niche is too niche in wine? In Depth The challenges facing Anheuser-Busch InBev’s CEO “I joined Stoli Group to do Mission: Impossible!” - CEO Damian McKinney The beverage consumer trends to watch in 2022 What are the world’s biggest beer brands? “Nothing surprises me in this industry” - Tilray CEO Irwin Simon IN DATA Political upheaval and pisco - The future for beverages in Chile What does the slowdown of 2021 mean for hard seltzer at home and abroad? How the Internet of Things can help brand owners track consumer behaviour and trends Commodities Macro-economic indicators 02/09/2022 14:50:51
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The e-gaming marketing opportunity for soft drinks